Cheadle Privacy Policy

Data We Gather

We gather and manage various types of personal information, including:

How We Utilize Your Data

Your personal information serves these key purposes:

• Service Provision and Contract Fulfillment:
  • Managing your vehicle rental bookings and agreements is a core function. We verify your identity to confirm that you meet our rental criteria. Our team coordinates the vehicle collection and return procedures. Payment processing, along with the management of deposits and associated charges, is handled with care to ensure a smooth experience.
• Customer Communication and Contractual Obligations:
  • Delivering booking confirmations, updates, and essential rental details. Addressing your questions and offering customer assistance. Informing you about modifications to our services or policies.
• Marketing Consent and Legitimate Interest in Cheadle:
  • We will send you promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out anytime.
• Service Enhancements for Our Customers' Benefit:
  • Evaluating website interactions to refine user experience and features. Conducting research to improve our vehicle selection and service offerings.
• Legal Compliance in Cheadle Car Hire:
  • Adhering to local laws, regulations, and tax obligations. Safeguarding against fraud and maintaining service integrity. Addressing conflicts and upholding our terms of service.

Information Exchange

Sharing Your Personal Information

• Local Service Partnerships: We collaborate with third-party companies, including payment processors and IT support, to provide our services. These partners are bound by contracts to safeguard your data.

We do not share your personal information with third parties.

Data Protection

We take necessary technical and organizational steps to safeguard your personal information from unauthorized access, modification, disclosure, or loss. These measures include encryption, strict access controls, secure server environments, and routine security evaluations. However, no method of internet transmission or electronic storage can guarantee full security.

Data Retention Policies

We keep your personal information only for the time required to achieve the purposes for which it was gathered, such as complying with legal, accounting, or reporting obligations. The duration for which we retain information depends on its nature and the context in which it was processed.

Your Rights in Cheadle

Your rights under UK data protection law in Cheadle

• Accessing Your Information: Obtain a copy of your personal information on file.

Contact us below to exercise your rights.

Cookies and Tracking Practices

Our website utilizes cookies and related technologies to improve your browsing experience, monitor site traffic, and customize content for your needs. You have the option to adjust your cookie settings through your browser preferences at any time.

Policy Modifications

This Privacy Policy may be revised from time to time to align with changes in our processes or legal obligations. Any updates will be reflected on this page alongside a new "Last Updated" date. We recommend checking this policy periodically to stay informed about our privacy practices.

Cheadle Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out: