Cheadle Car Hire Privacy Policy

Data Collection Practices

We gather and manage various types of personal information, including:

Using Your Information

We utilize your personal information for these key purposes:

• Service Provision and Contract Fulfillment:
  • We handle the processing and administration of your vehicle hire bookings and contracts. This includes verifying your identity to confirm compliance with our rental criteria. We also oversee the vehicle pick-up and drop-off procedures, alongside managing payment transactions, including deposits and any applicable fees.
• Customer Communication for Contractual and Legitimate Purposes:
  • We send booking confirmations and updates, along with essential rental details. Our team responds to your inquiries and offers customer support. We inform you of any changes to our services or policies.
• Marketing Strategies and Customer Consent in Cheadle:
  • We will send promotional offers, newsletters, and service updates based on your consent or our legitimate interest. You can opt out at any time.
• Service Enhancement for Customer Benefit:
  • Examining website interactions to refine user experience and functionality. Conducting research to improve our vehicle selection and services.
• Compliance with Legal Standards:
  • Adhering to legal and regulatory standards. Safeguarding against fraud and maintaining service security. Addressing disputes and upholding our terms and conditions.

Information Sharing Practices

Sharing Your Personal Information

• Service Partners in Cheadle: We collaborate with third-party companies, including payment processors and IT support, to deliver our services. All partners are contractually required to safeguard your data.

We do not share your personal information with third parties for marketing.

Data Protection Standards

We take necessary technical and organizational steps to safeguard your personal information from unauthorized access, changes, disclosure, or destruction. This includes using encryption, implementing access controls, maintaining secure servers, and conducting regular security evaluations. Nonetheless, no method of internet transmission or electronic storage can guarantee complete security.

Data Retention Policies

We keep your personal information only for the time needed to achieve the purposes for which it was gathered, including compliance with legal, accounting, or reporting obligations. The duration for which we retain this information depends on its nature and the specific circumstances of its use.

Your Rights in Cheadle

Your rights under UK data protection law:

• Access to Your Information: Obtain your personal information records from us.

Contact us below to exercise your rights.

Cookies and Data Tracking

Our website employs cookies and similar technologies to improve your browsing experience, assess site traffic, and customize content. You have the option to adjust your cookie preferences through your browser settings, allowing you to control the data that enhances your interaction with our services.

Policy Changes

This Privacy Policy may be revised from time to time to align with changes in our practices or legal obligations. Any updates will be reflected on this page along with a new "Last Updated" date. We recommend reviewing this policy periodically to stay informed about our privacy practices.

Contact Information

For inquiries regarding our Privacy Policy or data practices, please reach out: